Privacy Policy

At Lomax, we engineer premium hard tri-fold tonneau covers with the same commitment to excellence that guides our approach to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website or interact with our brand.

We are committed to transparency and compliance with all applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

1. Information We Collect

Information You Provide Directly

When you interact with Lomax through our website, contact forms, or newsletter signup, we may collect:

• Contact Information: Name, email address, phone number, mailing address
• Inquiry Details: Information you provide when contacting us about our tonneau covers, including truck make and model, installation questions, or product-specific needs
• Communication Preferences: Your choices regarding how you wish to receive information about Lomax products and updates
• Feedback and Correspondence: Content of messages you send to our customer support team regarding our hard tri-fold covers

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages viewed, time spent on pages, navigation paths, search queries within our site
• Location Data: General geographic location based on IP address (country, state, city level)
• Referral Information: The website or search engine that referred you to Lomax
• Log Data: IP address, access times, browser configuration

Information From Third-Party Sources

• Amazon Associates: When you click affiliate links to purchase Lomax tonneau covers on Amazon, we may receive limited transaction information (that a purchase occurred, not specific personal details)
• Analytics Providers: Aggregated data about how visitors interact with our tonneau cover product pages

2. How We Use Your Information

Lomax uses the information we collect to deliver superior service and continually improve our hard tri-fold tonneau covers:

Website Operation and Service Delivery

• Respond to your inquiries about Lomax tonneau cover installation, compatibility, and specifications
• Process and fulfill requests for product information
• Maintain and improve website functionality and user experience
• Troubleshoot technical issues and optimize site performance

Communication and Marketing

• Send you updates about new Lomax product launches, including the Stance and Professional series
• Provide information about tonneau cover care, maintenance tips, and installation guidance
• Share news about Lomax innovations in truck bed protection technology
• Deliver newsletters you’ve subscribed to receive

Analytics and Improvement

• Understand which Lomax tonneau cover models generate the most interest
• Analyze how visitors navigate our product information
• Identify opportunities to improve our hard tri-fold cover designs
• Track website performance and user engagement metrics

Legal Compliance and Protection

• Comply with applicable laws and regulations
• Protect Lomax’s rights, property, and safety
• Enforce our terms and conditions
• Respond to legal requests and prevent fraud

3. Cookies and Tracking Technologies

Lomax uses cookies and similar technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us understand how you interact with our tonneau cover products and information.

Types of Cookies We Use

Essential Cookies

Required for basic website functionality, including page navigation, form submission, and security features. These cookies cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors use our site, which Lomax tonneau cover pages are most popular, and how we can improve the user experience. These cookies collect aggregated, anonymized data.

Advertising and Affiliate Cookies

As participants in the Amazon Associates Program, cookies track when visitors click links to purchase Lomax products on Amazon. This allows us to earn a commission on qualifying purchases at no additional cost to you.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually or all at once
• Block third-party cookies
• Block all cookies from specific websites
• Block all cookies from being set
• Delete all cookies when you close your browser

Note that blocking or deleting cookies may impact your ability to use certain features of our website.

4. How We Share Your Information

Lomax does not sell your personal information. We share information only in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our website and serving our customers:

• Web Hosting: Providers who host our tonneau cover website and store data securely
• Email Services: Platforms that help us send product updates and newsletters
• Analytics Providers: Google Analytics and similar services that help us understand website usage
• Customer Support Tools: Systems that help us respond to inquiries about Lomax products

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Affiliate Partners

When you click links to purchase Lomax tonneau covers on Amazon, you’re directed to Amazon’s platform. Amazon’s privacy policy governs how they handle your transaction information. We receive only limited data confirming that a purchase occurred through our affiliate link.

Legal Requirements

We may disclose information when required by law, including:

• Responding to subpoenas, court orders, or legal processes
• Protecting Lomax’s legal rights and property
• Investigating potential violations of our terms
• Protecting the safety and security of our customers and the public

Business Transfers

If Lomax is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you via email and prominent notice on our website before your information becomes subject to a different privacy policy.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Security Measures We Employ

• SSL Encryption: All data transmitted between your browser and our servers is encrypted using Secure Socket Layer (SSL) technology
• Access Controls: Limited employee access to personal information, restricted to those who need it to serve you
• Regular Security Audits: Ongoing assessment of our security practices and systems
• Secure Data Storage: Information stored on secure servers with robust access controls
• Vendor Security Requirements: Third-party service providers must meet our security standards

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee absolute security.

6. Your Privacy Rights

Lomax respects your right to control your personal information. Depending on your location, you have various rights regarding your data:

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under GDPR:

• Right to withdraw consent at any time where we rely on consent to process your data
• Right to object to processing based on legitimate interests
• Right to lodge a complaint with your local supervisory authority
• Right to be informed about the logic involved in any automated decision-making

CCPA/CPRA Rights (California Residents)

California residents have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: What personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of personal information we’ve collected
• Right to Opt-Out: Opt-out of the sale or sharing of personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Equal service and pricing regardless of exercising privacy rights

Notice: Lomax does not sell personal information as defined by CCPA/CPRA. Our affiliate relationship with Amazon involves sharing limited data when you click purchase links, but this does not constitute a “sale” under California law.

State Privacy Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar privacy rights:

• Right to access personal data we process about you
• Right to correct inaccuracies in your personal data
• Right to delete personal data we’ve collected
• Right to obtain a copy of your personal data in portable format
• Right to opt-out of targeted advertising and sale of personal data

How to Exercise Your Rights

To exercise any of these privacy rights, please contact us using the information provided at the end of this policy. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

When submitting a request, please provide:

• Your full name and email address
• Specific details about your request (access, deletion, correction, etc.)
• Any relevant account information to help us locate your data

We may need to verify your identity before processing your request to protect your privacy and security.

7. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. Lomax tonneau covers are professional-grade truck bed protection products intended for adult truck owners.

If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

8. Third-Party Links and Services

Our website contains links to third-party websites, primarily Amazon.com where Lomax tonneau covers are available for purchase. We also link to other resources that may be helpful to truck owners.

Important: We are not responsible for the privacy practices of third-party websites. When you click a link leaving our site, you are subject to the privacy policy of that destination website. We encourage you to read the privacy policies of any website you visit, especially before providing personal information.

Amazon has its own privacy policy governing how they collect, use, and protect your information when you make purchases through our affiliate links.

9. Data Retention

Lomax retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

• Contact Information: Retained while you maintain an active relationship with Lomax (newsletter subscription, ongoing correspondence) plus a reasonable period afterward
• Inquiry Data: Retained for as long as needed to respond to your questions and maintain customer service records
• Website Analytics: Aggregated data retained indefinitely; individual-level data retained for 26 months (Google Analytics default)
• Legal Compliance: Information retained as required by applicable laws and regulations

When we no longer need your personal information, we securely delete or anonymize it in accordance with our data retention procedures.

10. International Data Transfers

Lomax operates in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States where our servers and service providers are located.

Data protection laws in the United States may differ from those in your country. By using our website, you consent to the transfer of your information to the United States and its processing according to this Privacy Policy.

For European Union residents, we ensure adequate protection for international data transfers through appropriate safeguards in compliance with GDPR requirements.

11. Email Communications and Unsubscribe

When you provide your email address to Lomax, you may receive:

• Product updates about new tonneau cover models and innovations
• Newsletters featuring truck bed protection tips and Lomax news
• Responses to your specific inquiries about our hard tri-fold covers
• Important information about our website or services

How to Unsubscribe

You can opt-out of marketing emails at any time:

• Click the “Unsubscribe” link at the bottom of any marketing email
• Email us directly at privacy@getlomax.com with “Unsubscribe” in the subject line
• Contact us using the information provided below

Please note that even if you unsubscribe from marketing communications, we may still send you important transactional or service-related emails (such as responses to your inquiries).

12. Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. Currently, there is no uniform standard for how websites should respond to DNT signals.

At this time, our website does not respond to DNT signals. We track usage in ways described in this Privacy Policy regardless of DNT settings. However, you can control cookies through your browser settings as described in the Cookies section above.

13. Changes to This Privacy Policy

Lomax may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the revised policy on our website
• Notify you via email if you’ve subscribed to our communications
• Provide prominent notice on our homepage for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how Lomax protects your information. Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

14. Contact Us About Privacy